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Unreal Fur is a family-owned label based in Melbourne, Australia.
They are passionate about shaking it up and changing the way people contemplate the relationship between the clothes they wear and the creatures around them.

Creating a luxurious and ethical alternative to fur, Unreal Fur is an independent, PETA-certified Australian label driven by a passion for animal welfare and a love of fashion.

Unreal Fur’s mission is to end the use of real fur and animal products in the fashion industry by designing with vegan materials of the highest quality.

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