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Pre-Loved By KWH



FOR RELEASE AT 9AM, 31.07.23

Launch date 31 July 2023



Leading bridal designer in Australia, KAREN WILLIS HOLMES, is excited to announce the launch of Pre-Loved by KAREN WILLIS HOLMES – an innovative online marketplace for re-selling pre-loved wedding dresses.


Powered by RNTR., the first service re-commerce plug-in solution in Australia, Pre-Loved by KAREN WILLIS HOLMES is an initiative designed to cater to the needs of eco-conscious brides who want affordable and sustainable options for their wedding dresses. It is an intuitive full-circle marketplace that allows brides to re-sell their beloved KWH wedding dress for another bride to love.


Having recently completed a soft launch in the past week to their past brides, KWH saw an exceptional uptake with 50 listings created within the first 24 hours, demonstrating strong demand for this initiative. The rate of growth from the launch date is expected to rapidly grow as brides more frequently demand new ways to buy and sell.


The significant difference between listing with KWH vs a 3rd Party site is the authenticity and full circle marketplace you receive by buying and selling directly through the designer. You get the opportunity to start and finish your journey with KAREN WILLIS HOLMES and have them support you through the whole process, from the moment you are engaged through to the moment you are ready to sell your gown.


What we are seeing so far:

  • Average listings at 50-70% off RRP’s on pre-loved wedding dresses
  • KWH’s most recognised gown, the Taryn & Camille which retails at $4,590 for a customised version is being re-sold for $2500, providing an astounding 45% discount.
  • Another standout listing is the Anya gown which retails for $3,590. This stunning piece is being sold by one bride for 70% off, for $1,080.


“We are excited to introduce Pre-Loved by KAREN WILLIS HOLMES to the market. We believe that sustainability is the future of the fashion industry, and we wanted to provide a solution for brides who are looking to embrace more sustainable and cost-effective approaches to their wedding dress shopping.” – Creative Director, Karen Willis Holmes


Through Pre-Loved by KAREN WILLIS HOLMES, brides can list their pre-loved KWH wedding dresses for sale on the platform, allowing them to recoup some of their investment and give another bride the chance to wear their dream dress. The platform also offers a range of pre-loved KWH wedding dresses for purchase, giving budget-conscious brides access to high-quality designer gowns at a fraction of the cost. Brides can also opt to have their gowns available for remote or in-person try-ons, ensuring the purchaser is 100% happy with their choice before proceeding.


The brand’s commitment to sustainability and innovation is evident in this initiative, as they are leading the way in creating a more ethical and eco-friendly future for the bridal industry.


Pre-Loved by KAREN WILLIS HOLMES is powered by RNTR. who is the first full-service re-commerce plug-in solution in Australia, enabling fashion brands to offer rental, resale, and repair services directly from their own website, helping them hit revenue and sustainability targets.


The initiative will officially launch on July 31, 2023 and we invite you to share this venture with us across your platforms. Interested brides and sellers can visit the preloved section of the KWH website from the 31st July for more information and to explore the options available to them.


For media and press enquiries, contact:


Name: Erin Dempsey, Social Media & Marketing Manager



Name: Lisa Kjerulf, Head of Brand



The Anya gown by Karen Willis Holmes, spaghetti strap sequin wedding dress
The Taryn bodice by Karen Willis Holmes, a simple, U-neckline wedding dress bodice with straps paired with the edgy Camille skirt.
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